Hi, I am Franklin. Digital Designer, Director and Strategist from Amsterdam with 15 years of experience in building digital products and design teams. I’m currently working as Head of Design & Partner at DEPT®



Over the last decade, I’ve worked and consulted and pitched for 50+ different clients. From international companies to local business, each of them with their own charm, culture and challenges. Below is a selection of my favorite ones.


Webby Awards (4x)
Lovie Awards (12x)
Anthem Awards (2x)
DIA Awards (6x)
Dutch Creativity Awards (3x)

+120% Team growth
8.7 Team ESAT

Internazionale Milano

Van Gogh Museum



JustEat Takeaway





I believe great design is where perception meets value. This belief has guided me in my own journey as a designer, as well as coaching other designers and building successful design teams.


My journey in design started nearly 20 years ago when I started at Graphic Lyceum Amsterdam where got my vocational training in design. Here I created many things that would today be considered design abominations

Afterwards, I studied at the University of Applied Sciences in Amsterdam where got my Bachelors degree in Interactive Design. I later followed some classes at the University of Amsterdam, but was more drawn to the practical side.

In my spare time, I like to read, watch and do things around sociology, architecture, interior design, cooking and some other nerdy stuff. If I was richer, I’d probably collect cars.

One day, I hope to find the time to bundle and publish some of my thoughts, ideas and learnings about CX in the real world.