Gazelle

Gazelle is the biggest bicycle brand of the Netherlands, selling over 250.000 bikes annually. Their core target audience is active people of over 40 years old.

In the summer of 2018, they've asked us to help them evolve their global Magento shop. We've redesigned the complete website within boundries of the brand guidelines and without affecting PIM or CRM intergrations.

Essy was a proof of concept, born out of a collaboration between ING and NUON in a mission to make sustainable home improvements easier and more transparent.

The Essy p.o.c. was created in a design sprint in the summer of 2018 and generated hundereds of leads and dozens of clients without any marketing effort.

Unfortunately, the project was discontinued in the summer of 2019 due to budget considerations of the sponsoring parties.

Essy was a proof of concept, born out of a collaboration between ING and NUON in a mission to make sustainable home improvements easier and more transparent.

The Essy p.o.c. was created in a design sprint in the summer of 2018 and generated hundereds of leads and dozens of clients without any marketing effort.

Unfortunately, the project was discontinued in the summer of 2019 due to budget considerations of the sponsoring parties.

Gazelle is the biggest bicycle brand of the Netherlands, selling over 250.000 bikes annually. Their core target audience is active people of over 40 years old.

In the summer of 2018, they've asked us to help them evolve their global Magento shop. We've redesigned the complete website within boundries of the brand guidelines and without affecting PIM or CRM intergrations.

Gazelle is the biggest bicycle brand of the Netherlands, selling over 250.000 bikes annually. Their core target audience is active people of over 40 years old.

In the summer of 2018, they've asked us to help them evolve their global Magento shop. We've redesigned the complete website within boundries of the brand guidelines and without affecting PIM or CRM intergrations.

Agency   Dept
Creative Lead   Franklin Schamhart
Visual Design   Marten Kuipers
Interaction Design   Niomi Consten

Agency   Dept
Strategy   Lucas Nutbey
Creative Lead   Franklin Schamhart
Visual Design   Mark Toonen
Interaction Design   Menno Dekker

Agency   Dept
Strategy   Lucas Nutbey
Creative Lead   Franklin Schamhart
Visual Design   Mark Toonen
Interaction Design   Menno Dekker

Agency   Dept
Creative Lead   Franklin Schamhart
Visual Design   Marten Kuipers
Interaction Design   Niomi Consten

Agency   Dept
Creative Lead   Franklin Schamhart
Visual Design   Marten Kuipers
Interaction Design   Niomi Consten

Gazelle_1

The new homepage offers an bunch of components that allows the flexibility to align with marketing activities.

The new homepage offers an bunch of components that allows the flexibility to align with marketing activities.

The new homepage offers an bunch of components that allows the flexibility to align with marketing activities.

The new homepage offers an bunch of components that allows the flexibility to align with marketing activities.

The new homepage offers an bunch of components that allows the flexibility to align with marketing activities.

Gazelle_2

The new PDP are equally rich pages, allowing users to find super detailed information and even configure the bike to their needs.

The new PDP are equally rich pages, allowing users to find super detailed information and even configure the bike to their needs.

The new PDP are equally rich pages, allowing users to find super detailed information and even configure the bike to their needs.

The new PDP are equally rich pages, allowing users to find super detailed information and even configure the bike to their needs.

The new PDP are equally rich pages, allowing users to find super detailed information and even configure the bike to their needs.

Gazelle_3

Next to an online configurator, users can also book a test drive in one of the Gazelle experience centers.

Next to an online configurator, users can also book a test drive in one of the Gazelle experience centers.

Next to an online configurator, users can also book a test drive in one of the Gazelle experience centers.

Next to an online configurator, users can also book a test drive in one of the Gazelle experience centers.

Next to an online configurator, users can also book a test drive in one of the Gazelle experience centers.

© Copyright 2020

© Copyright 2020

© Copyright 2020